Sunday, November 8, 2009

"You Know Me": "Reality Killed The Video Star" vs. "Video Killed The Radio Star"

Perhaps its just my ongoing obsession with rabbits and their seeming symbolic proliferance in my life right now (seriously, what does that mean?), but I love this new Robbie Williams video, "You Know Me" from his new album "Reality Killed The Video Star".


It is a beautiful song, but would I be as drawn to it if he weren't dressed as the March Hare... maybe not.  Either way the video is gorgeous and evocative.  I love how it combines the fantasy of Robbie Williams imagining himself as the rabbit and then the rabbit imagining himself as a playboy surrounded by Vargas-esque "bunnies".
 

Also amusing is the topical reference to this generation's level of media evolution wherein reality programming (including things like YouTube), which have put the camera, the subject and the audience all in the hands of the masses, may potentially make former music formats obsolete.

Therefore, if "Video Killed The Radio Star" in the '80's,  then reality may kill the video star now? Not completely... yet.  However, the growing popularity of reality based programming, including YouTube, have significantly decreased advertising and therefore revenue to formats such as radio, making production budgets smaller as corporations turn more attention lower budget vehicles such as Reality and YouTube.  Time marches on, March Hare.
















"You Know Me", Robbie Williams, Reality Killed the Video Star"
http://www.youtube.com/watch?v=qDb9fpSj34k

"Video Killed The Radio Star", The Buggles
http://www.youtube.com/watch?v=XWtHEmVjVw8

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